UK SUPERMARKET Tesco has incurred the wrath of Apple fanbois after refusing to honour adverts for the new Ipad on its web site that were incorrectly priced at £49.99.
Not surprisingly, the prospect of snapping up the latest Apple tablet for such a bargain price created a feeding frenzy. The 'new Ipad' as it is confusingly named will not grace us with its presence until 16 March, and will be priced at up to £659 for the 4G 64GB model.
So £49.99 looked too good to be true, and it was. Tesco apologised for the "IT error", adding that no money had been deducted from the accounts of those sharp-eyed shoppers who placed orders.
"We always look to offer our customers unbeatable value but unfortunately this was due to an IT error, which has now been corrected. Most of our customers realised that this was an obvious mistake but we apologise for any inconvenience caused," the retailer said in a statement.
The news spread like wildfire over social networks. Summing up the general mood, Phoebe Scott tweeted, "Hope Tesco honour their mistake and give me my two IPad 3s for £49.99 each!"
Also tweeting, Snowglo added, "Fancy a new 4G iPad for £49.99? Tesco have priced the Ipad wrong on their website, not shipping orders though."
Despite the anger, it would seem that the retailer has the small print on its side here. Tesco Direct's terms and conditions say that the contract only becomes binding when it actually ships the goods.
"Your order is an offer to buy from us. Nothing that we do or say will amount to any acceptance of that offer until we actually despatch an item to you, at which point a contract will be made between us. At any point up until then we may decline to supply an item to you," according to Tesco Direct's web site.
"If we decline to supply an item to you and you have already paid for it, we will give you a full refund of any amount already paid for that item in accordance with our refund policy." µ
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