Commission sales are abolished on financial policies - BBC News

30 December 2012 Last updated at 19:34 ET

Financial advisers and sales staff can no longer be paid commissions by the firms whose policies they are selling.

New rules, aimed at eradicating the long-standing practice, are being imposed by the Financial Services Authority (FSA) from 31 December.

The aim is to stop policies being mis-sold by sales staff, motivated by the lure of lucrative commission payments.

Instead, customers must be quoted up-front fees, and be told about the charges in advance.

Sales staff or financial advisers will also have to state if they are really independent, or restricted to just selling the policies of particular financial groups.

The reforms form part of a series of changes in the financial services industry called the Retail Distribution Review, and which were first proposed by the FSA back in early 2010.

Linda Woodall at the FSA said: "The changes will improve customer confidence - we want people to feel that they are getting a service from their financial adviser that is relevant to their circumstances and in their best interests.

"These changes are about making the cost of advice clearer, where else would you buy something without knowing in advance how much it costs?

"Customers will now know how much advice is costing them, the service that they are receiving and be reassured that their adviser is qualified," she added.

Mis-selling scandals

The changes should ensure that independent financial advisers no longer receive payment for their advice by taking a regular cut of their clients funds via commission payments, something the clients may not be aware of at all.

The new policy will apply to the sale of investments such as pensions, annuities and unit trusts, but not to mortgages and insurance policies.

Commission-driven sales are thought to have been at the heart of the huge mis-selling scandals of the past few decades, affecting the sale of endowment policies, personal pensions and most recently payment protection insurance (PPI).

Even apart from those scandals, the FSA estimated in 2010 that mis-selling in general was costing UK financial consumers about half a billion pounds a year.

A recent survey for the FSA found that 17% of adults currently take advice from a professional financial adviser and another 32% would consider doing so.

But a third of the respondents thought, wrongly, that the advice was free and that they did not have to pay a charge.

The new policies will also stop, from the end of 2013, the practice of businesses such as fund supermarkets or online discount stockbrokers accepting payments from some of the investment funds whose policies they are selling.

This is also thought to lead to biased sales, which may not be in the best interests of private investors.

Part of these payments has sometimes found its way back to the personal investor in the form of a cash rebate, but they are also used to cross-subsidise the provision of other services, such as stock and shares Isas.