Half of All Brit Women Have Rectangular-Shaped Bodies - MedIndia

Using 3D imaging technology to measure 50,000 women in the UK and Europe, it had produced more accurate templates.

Its 'size 12', for example, measured 35.4 inches on the bust, 28.3 inches on the waist, 35.4 inches around the high hip and 38.6 inches on the low hip.

Analysts insisted that once it was applied in the high street, the proportion of women who find an excellent or adequate fit rose from 40 per cent to 63 per cent.