Olympics boost not so big, says ITV - Telegraph.co.uk

ITV, which is eyeing the ownership of intellectual property rights to new shows as the lynch-pin in its turnaround plan, would eventually like to buy a US production company to help bolster its output. "We need to get ITV Studios right, but as we go forward we will be looking overseas. When you look at the flow of content around the world there are only three significant centres - the US, the UK and, to a lesser extent, Scandinavia and Benelux," said Mr Crozier.