Like an electric shock to a flatlining music industry, Arcade Fire's win last night got people's attention. Very few oddsmakers would have placed cash money on Montreal's Arcade Fire to beat Eminem and Lady Gaga for Album of the Year at last night's Grammy Awards.
So when that moment came on Sunday night, and the act was awarded the statue for their third album, The Suburbs, the reaction on Twitter was clamourous. Some voices were shouting praise at the independent Canadian act, while others were confused about who the act even was:
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