Microsoft Fights Apple's 'App Store' Trademark Claim - Wall Street Journal

SAN FRANCISCO (Dow Jones)--Microsoft Corp. (MSFT) is fighting Apple Inc.'s (AAPL) attempt to trademark the term "app store," saying it is a generic term used throughout the technology industry.

Apple originally filed for the trademark in 2008, when the Cupertino, Calif.-based consumer electronics giant launched its app store for the iPhone. Apple said at the time that the app ...