"Frankly, people don't come here to lie on the beach – that is not our offer, they come for culture, heritage, sight seeing, they come at all times of the year."
Later, Ms Dawe, who received an MBE for services to the tourism industry in 2008, defended her comments. She said the UK's beaches were "fabulous" but that they were mainly used by Britons who "live here".
She told The Daily Telegraph: "There is a big difference between what UK residents choose to do on holiday and what our global appeal is.
"I am not saying you might not find a foreigner on a beach here, but they come here for culture, heritage, shopping, sight seeing. They might come here to walk along the coast but for the seaside resorts their customers are the domestic market.
"Places like Brighton that have shopping and a funky appeal, overseas visitors go there but that is more for their urban, hip kind of a appeal than because Brighton has a beach.
"I am not doing them down but I am explaining why overseas visitors come here and the difference between the domestic market and the international market."
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