Last updated at 2:07 AM on 30th June 2011
Pippa Middleton loves her favourite red dress so much, she's worn it two days running. And it seems we love it too, as it has now sold out across the UK.
Hobbs NW3's Wyldes shift was a bargain at just 89, reduced in the summer sales from 129, but once the Duchess of Cambridge's sister was seen wearing it for both a shopping trip on Tuesday and Wimbledon yesterday, the retailer's website was slammed with orders.
For the lucky few that managed to get their hands on one of the frocks, which has military-style buttons at the shoulders and pocket, it promises to serve them well.
Retail royalty: Pippa Middleton's Hobbs NW3 dress sold out after she wore it twice in the past two days - for a shopping trip on Tuesday (left), and again for Wimbledon yesterday with boyfriend Alex Loudon (right)
The 27-year-old proved just how versatile the dress is, teaming it with flats for a trip to Russell & Bromley on the King's Road, then ramping up the style factor the following day with tan espadrille wedges and sunglasses.
Versatile: The bright red shift, which was on sale for 89, can be dressed up or down
With such a bright hue, it is important to keep the accessories simple, and Miss Middleton did just that.
On both occasions she wore simple gold hoop earrings and carried one of her trusty Modalu bags - which, incidentally, also sold out when she was spotted carrying one after the Royal Wedding.
The consumer reaction to Pippa's clothing is beginning to mirror that of her sister's.
Almost everything Catherine has worn since her engagement has sparked a similar response, and Reiss has even had to reissue old stock due to customer demand.
But while the High Street's mass-market appeal helps us identify with the glamorous siblings, they are wise to use high-end designers from time-to-time as well.
Alice Temperley, who designed the emerald green gown that Miss Middleton wore to her sister's evening wedding reception, has said that despite customer demand, it was a one-off piece and she will not be making replicas.
She told the Daily Telegraph: 'We'd made it specifically for her and I wasn't going to start trying to capitalise on that.'
I'm stunned that women rush to buy anything that Kate wears. I'm stunned and shocked that women rush to buy anything her sister wears as well. I simply can't believe it......
- Annie, Jasper Alberta, 30/6/2011 06:37
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