Wireless carrier T-Mobile has added tablets to its "Un-carrier" initiative that aims to drop monthly contracts in favor of plans allowing users to pay for the full price of the device in monthly installments.
Tablets running through T-Mobile's 4G LTE network will receive a free 200 MB of data every month for the life of the device. Consumers seeking more data can upgrade as high as 2 GB for $10 a month.
"Carriers figured out a long time ago that they could make money - a lot of money - by forcing customers into restrictive, overpriced data plans," says T-Mobile CEO John Legere in a statement. "We changed it for smartphones and we're changing it for tablets."
The company will also start offering tablets at full price, payable in monthly installments. For example, the Google Nexus 7 will be available starting November 20 for $16 a month over 24 months, while Samsung's Galaxy Tab 2 10.1 will go for $19 in installments.
T-Mobile will also carry the iPad Air, announced during an event hosted by Apple on Tuesday. Consumers can snag a 16 GB version with no money down for $26.25 in 24 monthly installments. Tablets with larger storage will require down payments starting at $99.99.
The tablet plans are the company's latest effort to shake up a wireless industry that offers subsidized devices requiring two-year contracts. Over the past year, T-Mobile has introduced plans where users can purchase an unsubsidized smartphone and pay the full price over monthly installments.
The company has also unveiled early upgrade plans, a more expensive option to secure a new device as soon as six months after the consumer's initial purchase.
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