viernes, 10 de junio de 2011

Nokia CEO Bashes the Mobile Phone Revolution - infoSync World

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'; document.write(s); return; } --> Nokia CEO Stephen Elop bashes the Mobile Phone Revolution. Let's look at how Nokia's product strategy was kind of useless already ten years ago.

Those of us who had fun reviewing cell phones for a living in the "pre-smartphone age" know how aggressive manufacturers used to be when it came to releasing new phones. Nokia wasn't an exception. According to mocoNews, Nokia CEO Stephen Elop today spoke at an event in London, where he bashed the mobile phone revolution, also known as the iPhone. We've reviewed more Nokia phones than we can count, and as such, we've pretty much always known Nokia's pros and cons. We've dug up a conclusion from a Nokia review of ours in 2002:

Nokia's 3510 and 3410 models should absolutely have been combined into one single phone. The MMS support that's an important part of the 3510 isn't much to brag about, and without cooler games than you get access to through the 3510 it'll be too extreme to buy special gaming covers for it as well. A phone that on the other hand combined GPRS and game covers from the 3510 with J2ME support from the 3410 could have been far better, without the price necessarily being bumped up too much as a result. Nokia hasn't been too fortunate with the firmware in our review unit either, which in the name of all fairness has been equipped with more memory than what we've seen in previous units in the 3-series.

Chew on that conclusion for a minute, and you'll understand that Apple's iPhone has never been a threat to Nokia. On a very basic product strategy level, the question isn't why Nokia eventually got in serious trouble, but how the heck they've been able to keep on going with the same old strategy for so long. Apparently, Stephen Elop was brought in to shake things up. The way Nokia has been structured, that's obviously not an easy task.

Not every Nokia phone we've reviewed through the years has been useless, but the culture for making useless phones has always existed. If that culture will have an impact on next year's Windows Phone portfolio, there's little doubt that the world will not need Nokia-branded phones in the long run. Heck, as the mobile world moves towards new types of touch devices, most Nokia-branded phones won't be needed anyway.

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