The Sun Launches Sunday Edition - Wall Street Journal

BY BRUCE ORWALL AND JEANNE WHALEN

LONDON—A new Sunday edition of News Corp.'s U.K. tabloid The Sun made its debut here, more than seven months after the company abruptly shut down its previous Sunday tabloid, the News of the World, at the height of a scandal over illegal reporting tactics.

The Sun's Sunday edition debuted with a 50 pence price, a cover story about a TV star's medical drama ("My heart stopped for 40 seconds") and an editorial pledging that readers "will be able to trust our journalists to abide by values of decency as they gather news."

The emphasis on securing public trust is a ...